{"id":6855,"date":"2018-03-12T21:54:45","date_gmt":"2018-03-13T03:54:45","guid":{"rendered":"https:\/\/2018.managua.wordcamp.org\/?post_type=wcb_session&#038;p=6855"},"modified":"2018-03-29T15:25:30","modified_gmt":"2018-03-29T21:25:30","slug":"wordpress-y-el-embudo-de-conversion","status":"publish","type":"wcb_session","link":"https:\/\/managua.wordcamp.org\/2018\/session\/wordpress-y-el-embudo-de-conversion\/","title":{"rendered":"WordPress y el embudo de conversi\u00f3n"},"content":{"rendered":"<p>Durante todo el proceso de Marketing Digital, se tienen como objetivos conseguir diferentes tipos de conversiones, muchas de las cu\u00e1les se dan (o se deber\u00edan dar) en un sitio web. Por eso en esta conferencia quiero hablar de los puntos dentro del embudo de conversi\u00f3n donde es mas relevante tener una web, para que sea de utilidad tanto para los desarrolladores para poder vender su producto como un aliado estrat\u00e9gico como para el p\u00fablico en general que comprenda por qu\u00e9 el Marketing Digital debe centrarse en una web.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durante todo el proceso de Marketing Digital, se tienen como objetivos conseguir diferentes tipos de conversiones, muchas de las cu\u00e1les se dan (o se deber\u00edan dar) en un sitio web. Por eso en esta conferencia quiero hablar de los puntos &hellip; <a href=\"https:\/\/managua.wordcamp.org\/2018\/session\/wordpress-y-el-embudo-de-conversion\/\">Continue reading <span class=\"assistive-text\">WordPress y el embudo de conversi\u00f3n<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":10987929,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1527284400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[6802],"footnotes":""},"session_track":[1230702],"session_category":[385609,1230705,1230708],"class_list":["post-6855","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-amado-lopez","wcb_session_category-charla","wcb_session_category-diseno-marketing-seo","wcb_session_category-intermedio"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9sjue-1Mz","session_date_time":{"date":"May 25, 2018","time":"3:40 pm"},"session_speakers":[{"id":"6802","slug":"lissbeth-reyes-agurcia","name":"Lissbeth R. Agurcia","link":"https:\/\/managua.wordcamp.org\/2018\/speaker\/lissbeth-reyes-agurcia\/"}],"session_cats_rendered":"Charla, Dise\u00f1o, Marketing &amp; SEO, Intermedio","_links":{"self":[{"href":"https:\/\/managua.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/6855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/managua.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/managua.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/managua.wordcamp.org\/2018\/wp-json\/wp\/v2\/users\/10987929"}],"version-history":[{"count":1,"href":"https:\/\/managua.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/6855\/revisions"}],"predecessor-version":[{"id":6856,"href":"https:\/\/managua.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/6855\/revisions\/6856"}],"speakers":[{"embeddable":true,"href":"https:\/\/managua.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/6802"}],"wp:attachment":[{"href":"https:\/\/managua.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=6855"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/managua.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=6855"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/managua.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=6855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}