{"id":1332,"date":"2019-04-02T04:39:56","date_gmt":"2019-04-02T04:39:56","guid":{"rendered":"https:\/\/2019.managua.wordcamp.org\/?post_type=wcb_session&#038;p=1332"},"modified":"2019-04-07T21:30:30","modified_gmt":"2019-04-07T21:30:30","slug":"marketing-de-contenido-y-la-automatizacion-del-marketing","status":"publish","type":"wcb_session","link":"https:\/\/managua.wordcamp.org\/2019\/session\/marketing-de-contenido-y-la-automatizacion-del-marketing\/","title":{"rendered":"\u00bfPor qu\u00e9 el Marketing de Contenido y la Automatizaci\u00f3n del Marketing van de la Mano?"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">Las metas y objetivos puestos para ser alcanzados con el marketing de contenidos en las empresas son enormes. En especial cuando se cuenta con un equipo peque\u00f1o.<\/p>\r\n\r\n\r\n\r\n<p><!--more--><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pi\u00e9nsalo, el marketing de contenidos debe atraer y generar prospectos, mover a esos prospectos en el embudo de ventas y, encima de eso, debe mantener a los clientes actuales felices y satisfechos. Suena a un rol muy estresante \u00bfNo crees?<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Es por eso que en esta charla te mostrar\u00e9 las razones m\u00e1s relevantes por las que el marketing de contenidos siempre ir\u00e1 de la mano de la automatizaci\u00f3n del marketing. Pero, esto no acaba ah\u00ed, tambi\u00e9n compartir\u00e9 diferentes consejos que te har\u00e1n ser m\u00e1s eficiente en tu estrategia de contenidos.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Las metas y objetivos puestos para ser alcanzados con el marketing de contenidos en las empresas son enormes. En especial cuando se cuenta con un equipo peque\u00f1o.<\/p>\n","protected":false},"author":15490985,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1558819200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[793],"footnotes":""},"session_track":[15878],"session_category":[385609],"class_list":["post-1332","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-central","wcb_session_category-charla"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paxzxb-lu","session_date_time":{"date":"mayo 25, 2019","time":"3:20 pm"},"session_speakers":[{"id":"793","slug":"fernando-martinez","name":"Fernando Martinez","link":"https:\/\/managua.wordcamp.org\/2019\/speaker\/fernando-martinez\/"}],"session_cats_rendered":"Charla","_links":{"self":[{"href":"https:\/\/managua.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/managua.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/managua.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/managua.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/15490985"}],"version-history":[{"count":3,"href":"https:\/\/managua.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1332\/revisions"}],"predecessor-version":[{"id":1477,"href":"https:\/\/managua.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1332\/revisions\/1477"}],"speakers":[{"embeddable":true,"href":"https:\/\/managua.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/793"}],"wp:attachment":[{"href":"https:\/\/managua.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=1332"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/managua.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=1332"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/managua.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=1332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}